5 easy steps to follow to ensure the most relevant spokesperson is on board for your campaign. 1. Know your target audience, people you want to reach When you decide to work with social media influencers for your brand or product launches, you need to know that through them, you…

Today we are excited to announce that the trackable link is available on Campaygn! What is the new feature trackable link ? Instagram has a real desire to intensify the social selling approach with the launch of multiple new features/tabs dedicated to shopping and it is a good timing because…

What is the audience overlap ? The audience overlap allows you to compare different audiences at once and see the actual share of unique followers that overlap among those audiences. With this, you will know exactly the percentage of unique followers you will reach with your campaign. …

Most of us have been using the well known influencer marketing KPIs (reach, impressions, interactions, engagement, EMV…). While these KPIs are still in use and relevant, new and more accurate metrics are now available to track the ROI of your influencer marketing campaigns and activities. 1. True reach & brand affinity scoring The number one KPI in…

Over 65% of influencers have fake follower activity and in 2020, brands will waste over $1B on investing on fake audiences. Fake followers are not a surprise anymore, and today brands must tackle this challenge with the help of tools and technology. With Campaygn, our influencer marketing platform, we are…

For the past two years, TikTok has been the social platform with the greatest growth and success, especially during the last 6 months as the app has become the most downloaded app globally. If we look at the last figures of downloads and revenues of the platform in the first…