What is the audience overlap ? — What is the audience overlap ? The audience overlap allows you to compare different audiences at once and see the actual share of unique followers that overlap among those audiences. With this, you will know exactly the percentage of unique followers you will reach with your campaign. …

Most of us have been using the well known influencer marketing KPIs (reach, impressions, interactions, engagement, EMV…). While these KPIs… — Most of us have been using the well known influencer marketing KPIs (reach, impressions, interactions, engagement, EMV…). While these KPIs are still in use and relevant, new and more accurate metrics are now available to track the ROI of your influencer marketing campaigns and activities.

Over 65% of influencers have fake follower activity and in 2020, brands will waste over $1B on investing on fake audiences. — Over 65% of influencers have fake follower activity and in 2020, brands will waste over $1B on investing on fake audiences. Fake followers are not a surprise anymore, and today brands must tackle this challenge with the help of tools and technology. With Campaygn, our influencer marketing platform, we are…

For the past two years, TikTok has been the social platform with the greatest growth and success, especially during the last 6 months as… — For the past two years, TikTok has been the social platform with the greatest growth and success, especially during the last 6 months as the app has become the most downloaded app globally. If we look at the last figures of downloads and revenues of the platform in the first…